Finding new contacts is essential for growing your business, but traditional methods like cold calling and email outreach can be time-consuming and not always effective. Fortunately, there are some unusual ways to find contacts that can help you to reach... read more

A marketing funnel is a visual representation of the customer journey from initial awareness of a product or service to making a purchase. The funnel is broken down into several stages, each of which represents a different phase of the customer... read more

Personal branding has become increasingly important in today's digital age, as individuals seek to differentiate themselves in a crowded marketplace. However, there are several myths and misconceptions surrounding personal branding that can hinder... read more

Digital storytelling is a marketing technique that uses multimedia content, such as videos, images, and text, to tell a brand's story. It's a powerful way to connect with audiences on an emotional level and to engage with them on a deeper level than... read more

Public Relations, or PR, is often thought of as a strategy reserved for larger corporations with deep pockets and expansive marketing budgets. However, the truth is that PR can be an incredibly valuable tool for small companies as well. In fact, it may... read more

Promoting your business is essential to its success, but with so many different marketing channels available, it can be challenging to know where to focus your efforts. In this article, we'll explore some of the most effective ways to promote your... read more

The real estate industry has long relied on traditional marketing methods such as flyers, newspaper ads, and direct mail to attract potential buyers and sellers. However, as technology continues to advance, the industry has had to adapt to new digital... read more

A call to action (CTA) is a marketing term that refers to a statement or action that encourages the user to take a specific action. CTAs can be found on websites, social media, email marketing campaigns, and other marketing materials. In this article,... read more

In the world of content marketing, the phrase "content is king" has become something of a cliché. But as with many clichés, there is a kernel of truth in this statement. Unique and valuable content is a critical component of any successful digital... read more

Setting goals is a critical part of any marketing strategy, but it's not enough to simply set goals. You need to set SMART goals that are specific, measurable, achievable, relevant, and time-bound. In this article, we'll explore why it's worth being... read more

In the digital age, having an online store is essential for any business looking to reach a wider audience and increase sales. However, simply having an online store is not enough. You need to promote it effectively to ensure that your target audience... read more

Word-of-mouth marketing (WOMM) is a type of marketing strategy that relies on the recommendations and endorsements of satisfied customers to promote a product or service. It is a form of unpaid or earned advertising, and it can be highly effective in... read more