Word-of-mouth marketing

Published: 30.12.22Marketing
Word-of-mouth marketing on the Internet

Word-of-mouth marketing (WOMM) is a type of marketing strategy that relies on the recommendations and endorsements of satisfied customers to promote a product or service. It is a form of unpaid or earned advertising, and it can be highly effective in generating brand awareness and sales.

WOMM can take many different forms, including:

  1. Referral marketing: Encouraging satisfied customers to refer friends and family to your business.
  2. Testimonials: Sharing positive reviews and testimonials from satisfied customers.
  3. Influencer marketing: Partnering with social media influencers or other high-profile individuals to promote your product or service.
  4. Viral marketing: Creating content that is highly shareable and likely to go viral, such as a funny video or meme.

There are several reasons why WOMM can be so effective:

  1. Trust: Consumers are more likely to trust the recommendations of friends and family than they are to trust traditional advertising.
  2. Reach: A single recommendation from a satisfied customer can reach many people, especially in the age of social media.
  3. Cost: WOMM is often much less expensive than traditional advertising, and in some cases, it can be free.

To implement a successful WOMM strategy, there are several key steps that businesses can take:

  1. Provide excellent customer service: Satisfied customers are more likely to recommend your business to others.
  2. Encourage reviews and referrals: Make it easy for customers to leave reviews and refer friends and family to your business.
  3. Identify influencers: Identify individuals who have a large following on social media and who may be willing to promote your product or service.
  4. Create shareable content: Create content that is likely to be shared on social media and other platforms.
  5. Monitor and track results: Track the results of your WOMM campaigns and adjust your strategy as needed.


In conclusion, WOMM can be an effective and cost-efficient way for businesses to promote their products or services. By providing excellent customer service, encouraging reviews and referrals, and creating shareable content, businesses can harness the power of word-of-mouth marketing to reach a larger audience and drive sales.

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Author Avatar Sebastian Czubak

Chief Operating Officer. Responsible for overseeing all aspects of the company's operational activities. He has extensive experience in the CRM software industry and successfully leads teams in product development, marketing, sales, and customer service. He is responsible for building knowledge and awareness of Firmao among customers.

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