Marketing funnel

Published: 05.01.23Marketing
Marketing funnel - why does your e-commerce need it?

A marketing funnel is a visual representation of the customer journey from initial awareness of a product or service to making a purchase. The funnel is broken down into several stages, each of which represents a different phase of the customer journey.

The stages of a marketing funnel typically include:

  1. Awareness: This is the stage where a potential customer first becomes aware of a product or service. At this stage, the focus is on creating brand awareness and generating interest.
  2. Interest: Once a customer is aware of a product or service, the focus shifts to generating interest and providing more information about the product or service.
  3. Consideration: At this stage, the customer is actively considering making a purchase. The focus is on providing more detailed information about the product or service, and addressing any questions or concerns the customer may have.
  4. Purchase: This is the final stage of the funnel, where the customer makes a purchase. At this stage, the focus is on making the purchase process as easy and straightforward as possible.

The goal of a marketing funnel is to guide potential customers through the different stages of the customer journey and ultimately convert them into paying customers. By understanding the different stages of the funnel, businesses can create targeted marketing campaigns that are designed to address the specific needs and concerns of potential customers at each stage of the funnel.

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Author Avatar Łukasz Magierowicz

Key Account Manager. Supports customers in the implementation and configuration process of the Firmao system. He has extensive knowledge of CRM systems. He collaborates with customers to understand their needs and help customize the system to their specific requirements.

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