Who is a marketing persona? Before you start marketing any product or service, you should answer the most important question: who is the target audience? It is the idea of the potential recipient that is the basis for creating a marketing persona. We... read more

Desk research, also known as secondary research, is the process of gathering information from existing sources such as published reports, academic papers, and online databases. Here are seven situations where desk research may be useful: When... read more

Trackvertising is a form of influencer marketing that involves collaborating with well-known artists to create branded content that reaches a wider audience. By working with music artists, brands can tap into their established fan base and leverage their... read more

Determining the quality of a lead is a critical part of any successful marketing strategy. Marketing qualified leads (MQLs) and sales qualified leads (SQLs) are two different types of leads that businesses use to determine the quality of a potential... read more

In the world of marketing, a marketing mix refers to the combination of tactics and strategies that a business uses to promote its products or services to its target audience. It consists of four key elements - product, price, promotion, and place - also... read more

Pop-ups are a common marketing tactic that businesses use to capture the attention of website visitors and encourage them to take action, such as subscribing to a newsletter, making a purchase, or completing a survey. In this article, we'll explore the... read more

Content marketing is a strategic approach to marketing that involves creating and sharing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. It is a form... read more

Colors play an important role in marketing as they can influence consumer behavior and emotions. Choosing the right colors for your brand can help you create a memorable and effective marketing strategy. In this article, we will explore the meanings... read more

Dropshipping is a business model that has gained popularity in recent years, particularly with the rise of e-commerce. Essentially, dropshipping is a retail fulfillment method where a store doesn't keep the products it sells in stock. Instead, when a... read more

Attribution models are a critical aspect of marketing analytics that help businesses determine which marketing channels and tactics are driving customer acquisition and conversion. An attribution model is essentially a rule or set of rules that... read more

As a marketer, timing is everything. Knowing when to launch a campaign or send a message can make all the difference in its success. But how do you determine the best time for marketing? Here are a few things to consider: Audience behavior:... read more

360-degree marketing is a comprehensive approach to marketing that involves engaging with customers across multiple channels and touchpoints, both online and offline. The goal of 360-degree marketing is to create a seamless and integrated customer... read more