Marketing
Influencer marketing – what is it?

Influencer marketing is a marketing strategy that involves partnering with individuals who have a large social media following to promote a brand or product. Influencers are typically individuals who have established themselves as experts or leaders in a... read more

Marketing
What is a call to action (CTA)?

A call to action (CTA) is a prompt or instruction that encourages the user to take a specific action. In the context of marketing, a CTA is typically used to encourage the user to take an action that will lead to a conversion, such as purchasing a... read more

Marketing
How does affiliate marketing work?

Affiliate marketing is a type of performance-based marketing in which a business rewards affiliates for each customer or visitor brought to the business through the affiliate's marketing efforts. Affiliate marketing works by creating partnerships between... read more

Marketing
Affiliate marketing – what is it?

Affiliate marketing is a performance-based marketing strategy in which a business rewards affiliates for each customer or visitor brought to the business through the affiliate's marketing efforts. Affiliate marketing works by creating partnerships... read more

Marketing
Pop up marketing

Pop up marketing is a strategy that involves using pop-ups or pop-unders to promote products or services to website visitors. Pop-up ads are typically displayed in a separate window or tab, often appearing when a user clicks on a link or visits a... read more

Marketing
What is product marketing?

Product marketing is a crucial part of a company's overall marketing strategy, focused specifically on promoting and selling products or services. Product marketing involves a range of activities aimed at identifying and targeting potential customers,... read more