Marketing
What is seasonal marketing?

Seasonal marketing is a type of marketing strategy that takes advantage of the seasonal events and holidays throughout the year to promote products or services. This approach is commonly used by businesses to increase sales and engagement during specific... read more

Marketing
What is cross selling?

Cross selling is a sales technique that involves offering customers complementary products or services to those they are already purchasing. This technique can be used in a variety of industries, including retail, hospitality, and financial services. In... read more

Marketing
How to plan an SEO campaign?

Search Engine Optimization (SEO) is a vital component of any successful digital marketing campaign. SEO allows businesses to improve their search engine rankings, increase website traffic, and generate more leads and conversions. However, planning an SEO... read more

Marketing
What is Page Rank Sculpting?

Page Rank Sculpting is a search engine optimization (SEO) technique that involves manipulating the flow of PageRank within a website to increase the visibility of certain pages or content. This technique is based on the idea that PageRank, the algorithm... read more

Marketing
Customer loyalty

Customer loyalty is the degree to which customers consistently choose a particular brand over others in a specific market. It is an essential aspect of any successful business, as loyal customers can help drive sales and increase profits. Here are some... read more

Marketing
What is user generated content

User generated content (UGC) is any type of content that is created by users or consumers of a product or service, rather than by the brand or company that produces it. UGC can include anything from social media posts, product reviews, and blog comments... read more

Marketing
Remarketing – how it works?

Remarketing is a digital marketing technique that allows businesses to target customers who have previously interacted with their website or products. By using remarketing, businesses can increase their chances of converting these customers into actual... read more