Social selling is a powerful technique that has been gaining popularity in recent years. It involves using social media platforms to identify, connect with, and nurture potential customers. In this article, we'll take a closer look at social selling, how... read more

Marketing automation is a powerful tool for businesses looking to streamline their marketing efforts and improve their ROI. By automating repetitive tasks and processes, businesses can save time and resources while also delivering personalized, targeted... read more

Desk research, also known as secondary research, is the process of gathering information from existing sources, such as books, articles, reports, and online resources. Here are eight important steps to follow when carrying out desk research: Define... read more

Capping is a strategy used in advertising campaigns to optimize the branding effect of the campaign. Capping refers to setting a limit on the number of times an individual is exposed to a particular ad. The goal of capping is to prevent overexposure to... read more

If you're running a business that primarily serves customers in a specific geographic area, local website positioning is essential to reaching your target audience. Local website positioning involves optimizing your website and online presence to improve... read more

As a marketing agency, your main goal is to deliver results to your clients by implementing effective marketing strategies. One of the most efficient ways to achieve this goal is by leveraging marketing automation systems. Marketing automation allows you... read more

Who is a marketing persona? Before you start marketing any product or service, you should answer the most important question: who is the target audience? It is the idea of the potential recipient that is the basis for creating a marketing persona. We... read more

Desk research, also known as secondary research, is the process of gathering information from existing sources such as published reports, academic papers, and online databases. Here are seven situations where desk research may be useful: When... read more

Trackvertising is a form of influencer marketing that involves collaborating with well-known artists to create branded content that reaches a wider audience. By working with music artists, brands can tap into their established fan base and leverage their... read more

Determining the quality of a lead is a critical part of any successful marketing strategy. Marketing qualified leads (MQLs) and sales qualified leads (SQLs) are two different types of leads that businesses use to determine the quality of a potential... read more

In the world of marketing, a marketing mix refers to the combination of tactics and strategies that a business uses to promote its products or services to its target audience. It consists of four key elements - product, price, promotion, and place - also... read more

Pop-ups are a common marketing tactic that businesses use to capture the attention of website visitors and encourage them to take action, such as subscribing to a newsletter, making a purchase, or completing a survey. In this article, we'll explore the... read more