E-business, also known as electronic business, refers to conducting business over the internet and other digital networks. It is the use of digital technologies to carry out business operations, including buying and selling goods and services, marketing,... read more
Performance marketing is a digital advertising strategy that focuses on driving measurable results for businesses. Unlike traditional advertising methods, performance marketing is designed to track and measure specific actions taken by customers, such as... read more
Marketing projects can be complex, with many moving parts and stakeholders involved. Despite best efforts, many marketing projects can fail to deliver the desired results. Here are five common barriers that can derail a marketing project: Lack of... read more
Marketing automation is a powerful technology that streamlines and automates marketing tasks, processes, and workflows. It allows businesses to use software and tools to automatically execute and manage repetitive marketing tasks, such as email... read more
Social media has revolutionized the way businesses interact with their customers. With the ability to connect with customers in real-time, social media platforms have become a powerful tool for businesses to build their brand and engage with their... read more
Hashtags have become a ubiquitous part of modern communication, particularly in social media. Here are some of the reasons why you might want to use hashtags: Categorization: Hashtags allow you to categorize your content and make it easier for others... read more
Mailing campaigns are a powerful way to reach out to customers and prospects. However, running a successful campaign requires more than just sending out a bunch of emails. Here are some tips on how to get started with a mailing campaign. Define your... read more
Content marketing is a powerful way to engage your target audience and build brand awareness. However, creating engaging content that resonates with your audience can be a challenge. Here are seven habits that can help you create more engaging... read more
In the world of e-commerce, having the right tools can make a huge difference in your success. From managing customer relationships to analyzing data and automating marketing, these tools can help you streamline your business and focus on growth. In this... read more
USP stands for Unique Selling Proposition, and it is a marketing concept that refers to a specific benefit or feature that sets a product or service apart from its competitors. The USP is a key element in developing a successful marketing strategy, as it... read more
Relationship marketing is a marketing approach that focuses on building long-term relationships with customers based on trust, loyalty, and value. The goal of relationship marketing is to create strong, personal connections with customers that go beyond... read more
Brand activism, also known as cause marketing or purpose-driven marketing, refers to when a brand takes a stand on a social, political, or environmental issue and incorporates it into its marketing strategy. The idea is to create an emotional connection... read more
