Marketing
Building brand awareness

Building brand awareness is a crucial part of any marketing strategy. It helps businesses create a strong presence in the marketplace and attract customers. In this article, we will discuss some of the best practices for building brand... read more

Marketing
CPO – what is it?

CPO stands for Cost Per Order or Cost Per Acquisition, and it is a metric used in digital advertising to measure the cost of acquiring a new customer or completing a sale. CPO is a key performance indicator (KPI) that businesses use to evaluate the... read more

Marketing
Flywheel – what is it?

The flywheel is a business model and growth strategy that has gained popularity in recent years. It is a cyclical process that involves using customer experience, marketing, and sales to attract and retain customers, generating momentum and accelerating... read more

Management
Tips for Effective Meetings

Meetings are a crucial part of any organization's communication and decision-making processes. However, meetings can often be unnecessary and a waste of time if they are not properly planned and executed. In this article, we will discuss how to determine... read more

Management
Note from the project meeting

Effective project management and customer relationship management (CRM) are essential components for the success of any business. These two functions are closely related and play a critical role in ensuring that projects are completed on time, within... read more

CRM
Why do CRM projects fail?

CRM projects are an important aspect of customer management for businesses, yet they can often fail to achieve their intended goals. There are several reasons why CRM projects fail, ranging from poor planning to lack of user adoption. Here are some... read more