Landing page: what is it?

Published: 29.07.22Sales
What is a landing page and how is it different from a website?

If you’re running an online business or promoting a product, you’ve probably heard the terms “landing page” and “website” before. While both of these are online assets, they serve different purposes and are designed differently.

So, what exactly is a landing page, and how is it different from a website?

What is a Landing Page?

A landing page is a web page that is specifically designed to convert visitors into leads or customers. Unlike a website, a landing page is a standalone page that has a singular focus and a call to action (CTA) button that prompts visitors to take action.

Landing pages are created to target specific audiences and are often used as part of a marketing campaign. They are designed to capture a visitor’s attention and encourage them to take a desired action, such as filling out a form, subscribing to a newsletter, or making a purchase.

The design of a landing page is crucial, as it needs to be visually appealing and provide the visitor with all the information they need to take the desired action. In addition, landing pages are often optimized for search engines and paid advertising campaigns to increase their visibility and drive more traffic.

What is a Website?

In contrast to a landing page, a website is a collection of web pages that are interconnected and designed to provide a comprehensive overview of a business or organization. Websites typically have multiple pages, such as an “About Us” page, a “Contact Us” page, and a product or service page.

Websites serve as an online hub for a business, providing information about their products or services, history, team, and any other relevant information. Unlike a landing page, a website isn’t created for a singular purpose but serves as a broader representation of the business as a whole.

While websites may also have CTAs, they are not the primary focus of the site. Instead, the goal of a website is to provide information and build trust with visitors to convert them into customers over time.

Key Differences Between a Landing Page and a Website

  • Focus: A landing page has a singular focus, such as promoting a product or service, while a website provides a broad overview of the business.
  • Design: A landing page is designed to be visually appealing and optimized for conversion, while a website is designed to provide comprehensive information and build trust with visitors.
  • Call to Action: A landing page has a clear CTA that prompts visitors to take action, while a website may have CTAs, but they are not the primary focus.
  • Navigation: A landing page typically has minimal navigation to avoid distractions and keep the visitor focused on the desired action, while a website typically has multiple pages and more extensive navigation.


While both landing pages and websites are essential for an online business, they serve different purposes and are designed differently. Understanding the differences between the two is crucial to effectively promote your business and convert visitors into leads and customers. Whether you need to drive more traffic to your website or convert more leads, utilizing landing pages as part of your marketing strategy can be a powerful tool to achieve your business goals.

Check out our CRM system that will help you increase your sales.
Follow our Facebook for more information.

Author Avatar Łukasz Magierowicz

Key Account Manager. Supports customers in the implementation and configuration process of the Firmao system. He has extensive knowledge of CRM systems. He collaborates with customers to understand their needs and help customize the system to their specific requirements.

Don't forget to share this article!

Related articles

Run your business successfully with Firmao