Viral marketing – what is it?

Published: 17.02.23Marketing
Viral marketing - what is it and how does it work?

Viral marketing is a marketing strategy that leverages social media, word-of-mouth, and other forms of online communication to spread a marketing message rapidly and widely. The goal of viral marketing is to create content that is so engaging, interesting, or entertaining that it spreads rapidly through social networks and becomes viral. In this article, we will explore what viral marketing is, why it is important, and how businesses can implement a successful viral marketing campaign.

What is Viral Marketing?

Viral marketing is a marketing technique that aims to create content that spreads rapidly through social networks and other online channels. The goal of viral marketing is to create content that is so compelling that people want to share it with their friends and family, creating a snowball effect of exposure and engagement.

Viral marketing content can take many forms, including videos, memes, infographics, blog posts, or social media posts. The key to successful viral marketing is to create content that is easy to share and encourages people to share it with their own networks.

Why is Viral Marketing Important?

Viral marketing is important for several reasons:

  1. Increased Brand Awareness: Viral marketing can help to increase brand awareness by spreading a marketing message rapidly and widely. By creating engaging and shareable content, businesses can reach a larger audience than through traditional marketing methods.
  2. Cost-Effective: Viral marketing can be a cost-effective marketing strategy, as the content can spread quickly and organically, reducing the need for paid advertising.
  3. Customer Engagement: Viral marketing can increase customer engagement and interaction with a brand. By creating content that is interesting or entertaining, businesses can build a relationship with their customers and create a sense of community around their brand.
  4. Increased Sales: Viral marketing can lead to increased sales by driving traffic to a company’s website or social media pages, or by creating a buzz around a new product or service.

How to Implement a Successful Viral Marketing Campaign?

Implementing a successful viral marketing campaign requires careful planning and execution. Here are some key steps to follow:

  1. Define Your Target Audience: Identify your target audience and understand what type of content they are most likely to share.
  2. Create Shareable Content: Create content that is interesting, engaging, or entertaining, and that is easy to share on social media platforms.
  3. Use Social Media: Use social media platforms to share your content and encourage others to share it as well.
  4. Track Metrics: Track metrics such as views, shares, likes, and comments to measure the success of your viral marketing campaign.
  5. Be Authentic: Ensure that your viral marketing content is authentic and aligned with your brand values and messaging.


Viral marketing is a powerful marketing strategy that can help businesses to increase brand awareness, customer engagement, and sales. By creating shareable and engaging content, businesses can leverage social media and other online channels to spread their marketing message rapidly and widely. With careful planning and execution, businesses can implement successful viral marketing campaigns that resonate with their target audience and drive business growth.

Check out our CRM system that will help you improve your marketing.
Follow our Facebook for more information.

Author Avatar Sebastian Czubak

Chief Operating Officer. Responsible for overseeing all aspects of the company's operational activities. He has extensive experience in the CRM software industry and successfully leads teams in product development, marketing, sales, and customer service. He is responsible for building knowledge and awareness of Firmao among customers.

Don't forget to share this article!

Related articles

Run your business successfully with Firmao