Desk research: what is it?

Published: 14.08.22Marketing
Desk research what it is - more about this research method

Desk research, also known as secondary research, is a research method that involves collecting and analyzing existing data and information from various sources. This can include data from published reports, academic journals, online databases, and other publicly available sources.

The primary advantage of desk research is that it is often faster and less expensive than conducting primary research, such as surveys or interviews. Desk research can provide a wealth of information on a wide range of topics, and can be used to inform decision-making in a variety of industries and fields.

To conduct effective desk research, it is important to first identify the research question or topic and then determine the most relevant sources of information. This may involve conducting keyword searches in online databases or manually reviewing published reports and other documents.

Once relevant data has been collected, it is important to analyze and evaluate the information to ensure its relevance and reliability. This may involve comparing and contrasting data from different sources, identifying patterns and trends, and drawing conclusions based on the available data.

Overall, desk research is a valuable research method that can provide important insights and information for decision-making. By carefully selecting and analyzing existing data, researchers can gain a deeper understanding of complex topics and make more informed decisions.

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Author Avatar Sebastian Czubak

Chief Operating Officer. Responsible for overseeing all aspects of the company's operational activities. He has extensive experience in the CRM software industry and successfully leads teams in product development, marketing, sales, and customer service. He is responsible for building knowledge and awareness of Firmao among customers.

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