6 common mistakes in Google Ads campaigns

Published: 16.02.23Marketing
6 common mistakes in Google Ads campaigns

Google Ads is one of the most effective ways to reach potential customers and increase sales for businesses of all sizes. However, creating a successful Google Ads campaign can be challenging, especially if you’re new to the platform. In this article, we’ll discuss six common mistakes that businesses make in their Google Ads campaigns and how to avoid them.

1. Not Defining Your Goals

One of the biggest mistakes businesses make is not defining their goals for their Google Ads campaign. Without clear goals, it’s difficult to measure success and make informed decisions. Before creating your campaign, ask yourself what you want to achieve, whether it’s increased website traffic, lead generation, or sales.

2. Not Doing Keyword Research

Keyword research is crucial for creating effective Google Ads campaigns. It helps you understand what keywords your target audience is searching for, and what terms to include in your ads. Without proper keyword research, your ads may not appear in relevant search results or to the right audience.

3. Poor Ad Copy

Another common mistake is creating poor ad copy. Your ad copy should be compelling, relevant, and match the keywords you’re targeting. It should also highlight the benefits of your product or service and provide a clear call-to-action. Poor ad copy can lead to low click-through rates, low conversion rates, and wasted ad spend.

4. Not Optimizing Your Landing Pages

Even if you create a great ad, it won’t convert if your landing page is poorly designed or irrelevant to the ad. Make sure your landing page is optimized for the keywords you’re targeting and provides a clear message and call-to-action. It should also be mobile-friendly and load quickly to provide a good user experience.

5. Not Monitoring Your Campaign

One of the most common mistakes is not monitoring your campaign. You need to regularly review your campaign to ensure that it’s performing well and making progress towards your goals. This includes monitoring metrics such as click-through rate, conversion rate, and cost-per-conversion.

6. Not Using Negative Keywords

Negative keywords are essential for ensuring that your ads are only shown to relevant audiences. They prevent your ads from appearing for searches that are not relevant to your business, which can waste ad spend and decrease the relevance of your ads. Be sure to research and use negative keywords to improve the performance of your Google Ads campaigns.


Google Ads is a powerful advertising platform that can help businesses reach their target audience and increase sales. However, it’s important to avoid common mistakes that can waste ad spend and decrease the effectiveness of your campaign. By defining your goals, conducting proper keyword research, creating compelling ad copy, optimizing your landing pages, monitoring your campaign, and using negative keywords, you can create successful Google Ads campaigns that deliver results for your business.

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Author Avatar Damian Janicki

Customer Success Manager. An expert with years of experience in customer service. Firmao has no secrets from him. Thanks to continuous work with customers, he knows perfectly well what problems companies face without the right software.

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