Website navigation – how to do it better?

Published: 13.07.22Management
Website navigation - how to do it better?

Website navigation is one of the most crucial aspects of a successful website. It refers to the organization of content and how it is presented to users. Good website navigation helps users find the information they need quickly and easily, leading to a better user experience and increased engagement. In this article, we’ll explore some tips on how to improve your website’s navigation.

  1. Keep it simple: The first rule of website navigation is to keep it simple. Too many options can overwhelm users and make it difficult for them to find what they’re looking for. A good rule of thumb is to have no more than seven items in your main navigation menu.
  2. Use clear labels: Use clear, concise labels for your navigation links. Avoid using jargon or technical terms that might confuse users. Also, use descriptive labels that accurately reflect the content of the page it leads to.
  3. Prioritize your content: Consider the importance of your content and prioritize it in your navigation. The most important pages should be prominently displayed in your main menu, while less important pages can be relegated to submenus or footer links.
  4. Use dropdown menus sparingly: While dropdown menus can be useful for organizing content, overusing them can make it harder for users to navigate. Keep dropdown menus to one level and avoid using too many submenus.
  5. Make it visible: Your navigation menu should be visible on every page of your website. Consider placing it in a prominent location, such as at the top of the page, to ensure users can find it easily.
  6. Test and optimize: The best way to improve your website navigation is to test and optimize it. Analyze user behavior using tools like Google Analytics and adjust your navigation based on user feedback.

In conclusion, website navigation is a crucial aspect of a successful website. By keeping it simple, using clear labels, prioritizing content, using dropdown menus sparingly, making it visible, and testing and optimizing, you can create a better user experience and increase engagement on your website.

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Author Avatar Rafał Namieciński

Chief Executive Officer. Sets the direction of Firmao's development. Under his leadership, Firmao CRM has become one of the leading CRM systems in Poland. On the blog, he shares thoughts on the latest CRM industry trends, offers tips on implementing and using CRM systems.

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