Why Does Your CRM Need SMS Integration for Better Customer Relations?

Published: 15.06.24CRM

Remaining competitive requires innovative ways to improve customer relations. While CRM software provides a solid platform for managing customer information and interactions, adding SMS capabilities can significantly increase customer engagement. The high open rates of SMS, combined with the rich functions of CRM, can help streamline communications, increase sales and improve customer satisfaction. 

Read on to discover the benefits of integrating SMS with CRM and how to choose the best solution for your business!

SMS Club is a Ukrainian company that has been operating in Ukraine and abroad for over 15 years. It specialises in automating communication, both with customers and for corporate use.

The company’s services include:

1. SMS and RCS campaigns for business (both in Ukraine and abroad),

2. bulk messaging on Viber,

3. creation of chatbots with the possibility of integration with OpenAI and much more.

The integration between SMS Club and Firmao will allow companies to not only improve customer satisfaction, but also overall efficiency and increase sales. This can be achieved through many features implemented in SMS software and CRM systems.

What improvements will this integration bring?

Improved Customer Engagement

SMS provides a direct and immediate way to reach out to customers, ensuring your messages are read instantly. Text messages typically have higher open and response rates than email, resulting in more effective customer interactions.

Personalized Customer Experience

Integration enables personalised SMS campaigns based on customer data stored in the CRM, improving relevance and engagement. Access to customer history and preferences enables more meaningful and contextual conversations.

Enhanced Marketing Efforts

Companies can create audience segments within CRM and send targeted SMS campaigns to boost the effectiveness of their marketing efforts. Automated SMS campaigns can be triggered based on customer actions and events, such as birthdays, purchase anniversaries or abandoned shopping carts.

Increased Sales and Conversions

Timed SMS notifications can help nurture leads through the sales funnel, by providing instant responses and updates. Businesses can send exclusive offers and promotions via SMS to generate instant sales and customer loyalty.

Better Customer Support

SMS support enables quick resolution of customer issues, improving customer satisfaction. Customers can receive real-time updates on service requests, deliveries or other important information.

Enhanced Data Collection

SMS surveys and feedback requests can be easily integrated, allowing organizations to gain valuable insights and improve their services. Integration ensures that all customer interactions, including SMS, are recorded in the CRM, providing a comprehensive view of customer activity.

Are you looking for such integration? Contact us at marketing@firmao.io and let us know so that we could react to your needs!

Author Avatar Damian Janicki

Customer Success Manager. An expert with years of experience in customer service. Firmao has no secrets from him. Thanks to continuous work with customers, he knows perfectly well what problems companies face without the right software.

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