Why does a company need a CRM?

Published: 26.07.21CRM

In today’s highly competitive business landscape, customer relationship management (CRM) has become more critical than ever. CRM helps companies build stronger relationships with their customers, improve sales and marketing efforts, and increase revenue. One way to implement a CRM system is by using a cloud-based CRM online platform. In this article, we will discuss why your company needs CRM online.

Accessible from Anywhere

One of the most significant advantages of CRM online is that it is accessible from anywhere with an internet connection. This means that your sales and marketing teams can access customer data, update records, and collaborate on projects from anywhere, at any time. Whether they are working from home, on the road, or in the office, they can access the CRM system and work together seamlessly.


Implementing an on-premise CRM system can be expensive, as it requires hardware, software, and IT personnel to manage the system. However, with CRM online, the cost is significantly reduced as there is no need for hardware, software, or IT personnel to manage the system. This makes it an excellent option for small and medium-sized businesses that do not have a large IT budget.


As your business grows, your CRM needs will also grow. With a cloud-based CRM online platform, you can easily scale your CRM system as your business expands. You can add more users, features, and functionality to your CRM system as needed, without having to worry about hardware or software limitations.


CRM online platforms are highly secure, with built-in security features such as firewalls, data encryption, and regular data backups. This ensures that your customer data is safe and secure, and only accessible by authorized personnel. In addition, most CRM online platforms also comply with data privacy laws such as GDPR, which is essential for businesses operating in the EU.

Integration with Other Systems

CRM online platforms can be integrated with other systems such as email marketing software, social media platforms, and accounting software. This integration enables businesses to automate their workflows, improve collaboration between teams, and streamline their processes. This saves time and resources and improves the overall efficiency of the business.

In conclusion, CRM online is an essential tool for businesses that want to build stronger relationships with their customers, improve their sales and marketing efforts, and increase revenue. With its accessibility, cost-effectiveness, scalability, security, and integration capabilities, CRM online can help businesses achieve their CRM goals while saving time and resources.

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Author Avatar Rafał Namieciński

Chief Executive Officer. Sets the direction of Firmao's development. Under his leadership, Firmao CRM has become one of the leading CRM systems in Poland. On the blog, he shares thoughts on the latest CRM industry trends, offers tips on implementing and using CRM systems.

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